About YEMAT™
YEMAT™ is an Australian luxury streetwear house. Designed in Australia. Made in northern Portugal. We make a small number of pieces in heavyweight organic cotton.
This page explains how the clothes are made, where, by whom, and why they cost what they cost. Everything on it is specific enough for you to check.
Weight is the whole argument
Hold a YEMAT piece before you read anything else about it. Our fleece is 450 GSM. Our jersey is 240 GSM. Grams per square metre — the weight of the cloth itself, and roughly double what a standard garment is made from.
Weight is not a detail. It is the difference between a garment that follows your body and one that holds its own line. Heavy cotton keeps the shape it was cut with, so the shoulder in year three sits where it sat in week one. It softens with every wash instead of thinning, which means it breaks in rather than wears out — the way good denim does, and for the same reason.
This is the one claim here you can test at home, on any garment from any brand. Cut a ten-centimetre square of the fabric, weigh it in grams, and multiply by one hundred. That number is the GSM.
Made in Portugal
Every YEMAT garment is cut and sewn in northern Portugal, in the same facility, season after season. That part of the country has made knitwear for Europe's houses for generations, and a great deal of that work still happens in the mills around Póvoa de Varzim.
We chose it for three reasons.
The first is craft. Heavy cloth is harder to sew well than light cloth. The seams take more strain, the tolerances are tighter, and a 450 GSM fleece will show a bad shoulder seam in a way a thin one never does. The people who make our garments have been working at this weight for a long time.
The second is law. Portugal is in the European Union, so the people who make our clothes work under EU labour law — minimum wage, regulated hours, workplace safety, the right to organise. That is not a standard we opted into or a badge anyone bought. It is legislation, enforced by a government.
The third is accountability. One country. One partner. A supply chain short enough that when you ask us how something was made, there is an actual answer at the end of it.
The facility we work with is certified to OEKO-TEX Standard 100, the testing standard that checks finished textiles for substances harmful to human health. Dyeing is done with low-impact, metal-free dyes in a closed-loop system that treats and recirculates its own water rather than discharging it.
Organic cotton, and what it costs
Every YEMAT piece is 100% organic cotton — grown from non-GM seed, without synthetic pesticides or fertilisers, and processed without harsh chemistry.
Organic cotton costs more per kilogram and yields less per hectare than conventional cotton, and we are not going to pretend otherwise. It is a real part of why a YEMAT hoodie is priced where it is, along with the fact that there is close to twice as much cloth in it as a standard hoodie, and that it was sewn in Europe rather than wherever happened to be cheapest.
We would rather explain a price than discount it.
Six styles, made in small numbers
We do not run seasons and we do not release fifty styles a year. We make six garments, in runs of roughly 120 pieces each.
When a size sells through, it is not guaranteed to return. We restock only what is worth restocking. Overproduction — not packaging, not shipping — is the real waste in this industry. The most expensive garment in the world, commercially and environmentally, is the one that gets made, shipped, discounted, and then destroyed unsold.
Getting the size right
Everything we make is cut oversized, and the cuts are not identical. The Velvet Tee is the widest thing we make and runs a full size large. The Shadowline Longsleeve has the highest neck and the narrowest chest. The Force Hoodie takes your usual size.
Every product page carries that garment's own measurements in centimetres and inches, the height and size worn by the person in the photographs, and a plain note telling you whether to take your usual size or drop one.
If you are still unsure, send us your height and the size you normally wear. You will get a straight answer from someone who has handled the garment, usually the same day.
Where it has been worn
YEMAT has been worn in Daily Mail Australia more than once — by Bachelor star Juliette Herrera, and by Big Brother Australia winner Chad Hurst, photographed courtside in Sydney in December 2025.
The label collaborated with FHM in 2025, has been worn at Australian Fashion Week, and turns up regularly on people from Love Island Australia and Married at First Sight. We have never paid for a placement. People wear it because they like how it feels.
Buying from us
Free express shipping, with no minimum spend, to Australia, Europe, the United Kingdom, the United States, Canada, New Zealand and Asia. Flat $35 express everywhere else. Orders leave within 24 hours, Monday to Friday, with tracking emailed on dispatch.
Exchanges are free within 30 days and we cover the postage both ways. Refunds are available within 30 days. If a piece arrives faulty or incorrect, we cover everything and replace or refund in full.
Who makes the decisions
YEMAT is a small house, and we think that shows up in the product rather than in spite of it. The person who chooses the cloth, specifies the fit and signs off the samples is the same person who answers your email. At this size, nothing goes out that nobody looked at.
YEMAT PTY LIMITED. Australian luxury streetwear. Designed in Australia. Made in Portugal.